Music Video Evaluation


18th December 2015-12-18

Since September 11th, we have started our music video rock/pop promo. This unit has been a journey of mistakes, exhaustion and lots of surprises, all for which has been a big learning curve.

We started our project by researching and analysing multiple music videos, by their conventions, cinematography, composition and semiotics. We had studied theory work on, target audience e.g. (Male gaze)

Narrative structures. (Linear, Non-linear, Circular narrative, purpose of visual storytelling (Low angle, Dutch) semiotics (What’s in the mise en scene and how that object or thing symbolises it’s purpose.)

On the 2nd October, James Fox had us listen to a song called. Buried With The Blues, by Moriaches Men. Us as a group decided to go along with this song and started to form ideas on how to pull it off as a music video.


Visual note:

From the start we listen to the song and started visualising what we felt fitted within the song. Having a country rock style to it, my group and I started doing a moodboard, where we would go on the web and put images (Bikers, Long Roads, ghost town.) that connect with our visions onto a document.

Screen Shot 2015-10-02 at 14.38.32

All these images were also ideas for location, like the beach.


We explained our ideas on a:

spider gram, Discussing locations, camera shots, and themes.




We worked on storyboards, to get an idea for when we shoot, a blueprint to how we want the scene to be filmed, shot by shot.




The narrative of the music video changed throughout the pre-production. Originally, we wanted the story to be told as a circular narrative; focus on a woman who witnesses her boyfriend cheating and decides to poison him in a café; Revealing her face at the end to discover she was the girl who planted the black rose on his tombstone. Using a black rose to symbolise death.


After re-analysing the lyrics, we interpreted it in the man’s point of view and how this woman has psychologically damaged him, by leaving him. Now that the woman has moved on, the protagonist must let go of her and move on himself.


We wanted to use flashbacks and quick time-lapse to show us the protagonists background relationship and to reveal how he has hit the situation he’s in.



Media Language:

Within the piece, I used a various of colour gradings; the present time set in the story, I used a strong contrast, with blue colour to give us a feel of this characters mood, his sorrow and despair, where as his memories are quite bright and colour graded green, for a positive look.

We spoke to Ross who was the lead guitarist to Moriaches men; he told us his vision to the song and also did the vocalists who write the song. The vocalist wanted the band performance to look black and white, with high contrast and to look a bit mystery. This is an edited image I did using from premier pro.




Location ideas

I had been to multiple locations, from restaurants, bars and Parks.  I introduced myself to managers in JD Whether-spoon, grants restaurant and Bar-red; discussing our idea with what we wanted to use their bar for.

We as a group really wanted to shoot a scene at the Dukes Head restaurant as we felt it was the right location for our piece, but unfortunately the manager couldn’t let us. I had to pass the message onto a receptionist, which she passed onto her manager.

For future reference, I will only arrive at a location with paperwork that will pitch our idea, so that I can truly sell myself with what we want and also only speak to the manager.






On the 17/11/2015, we shot our first scene in the park; I was using a Canon 1200d attached onto a glidecam. I had trouble on the day as the glidecam wasn’t set up probably and the screws to adjust the weight were missing.




Although I wasn’t aware of the screws missing at the time and I wasn’t sure how set the balance on the glidecam, although I did find out by researching tutorials after the shoot. So with some shots being unsteady, I used a tool on Premier Pro to steady the shots, this was a tool called warp stabilize.



This is an edited image I did from the bar scene that we shot in bar red on the 20th November 2015

Bar shot

Sam Calton shot the scene in the bar, Sam has more experience with the steady-cam harnessed, so we felt it only made sense that he captured this scene. In this scene we are seeing the leading character drowning his sorrows with a bottle of beer, from there he looks at a photo of his woman and we go into a flashback of the park scene.


The filming is now complete and is almost been pieced together.

The things I have learnt and will apply in my next music video is

  • Plenty of cut aways
  • Improve my communication.
  • How to use glide-cam (Movements, set up.)
  • Framing with the DSLR

Band performance 4/12/2015

Today Ross, lead guitarist came into the College studio to perform, We was feeling under-pressure because we we time limited,  but we was trying to remain calm and focused. We found that setting the Red Head lighting gear up was the most time consuming, as we was trying to get the result we was looking for. Luckily we finished the shoot and now Danni is in the editing suite, piecing the pieces together.

Music Video 27/11/2015-02/12/2015

From the 27/11 to the 02/12/2015, I have tried to spend as much time on Premier Pro as possible, to edit the two scene we have, which is one in the walks and the other in Bar Red.

I am finding it difficult to work with as we didn’t get enough footage for the two scenes. I am trying to scrap as much as I can from what I have to work with.

Using film burn transitions and working on the basics, (Lumetri and colour grading.) I am trying to make the best of what we’ve got.

Park Scene 17/11/2015

12270111_1018633764845599_444840190_nToday we went to the walks to shoot a scene for our music video, Arriving on location, I had major trouble operating the glide-cam and using a new camera. As for the usual cameras we use which are the Panasonic, I wanted to try something new, but realizing after the shoot, the shots weren’t probably framed because the dslr didn’t have a grid display, which is used to guide me whats in the frame and out. The shoot was quite rough in terms of framing and stabilization, but I know how I can work around and improve it in Premier Pro CC. When I arrived home, I did tutorial research on how to set the glide-cam up, unfortunately a screw is missing on the glide cam, preventing me to remove and adjust the weight scales.

Restaurant scene 9/12/2015

Today my group went off to shoot a scene at the Grants Restaurant for the music video. Unfortunately when they arrived on location, the supervisor had to cancel due to full confirmation from the manager and the shoot was suppose to be at 10 till 12, before customers would arrive. I will phone the manager at 6:00.